Report to/Rapport au :

 

Health, Recreation and Social Services Committee

Comité de la santé, des loisirs et des services sociaux

 

10 November 2005 / le 10 novembre 2005

 

Submitted by/Soumis par : Steve Kanellakos, Deputy City Manager/Directeur municipal adjoint,

Community and Protective Services/Services communautaires et de protection 

 

Contact Person/Personne ressource: Colleen Hendrick, Director, Cultural Services and Community Funding

Cultural Services and Community Funding/Services culturels et financement communautaire

(613) 580-2424 x24366, Colleen.Hendrick@ottawa.ca

 

City Wide

Ref N°: ACS2005-CPS-CSF-0018

 

 

SUBJECT:

ARTS INVESTMENT STRATEGY

 

 

OBJET :

stratÉgie d'investissement dans les arts

 

 

REPORT RECOMMENDATION

 

That the Health, Recreation and Social Services Committee receive this report for information.

 

RECOMMANDATION DU RAPPORT

 

Que le Comité de la santé, des loisirs et des services sociaux prenne connaissance du présent rapport.

 

EXECUTIVE SUMMARY

 

Staff has been directed to review historical Arts funding in comparison to other cities to recommend changes in funding that would bring Ottawa in line with other Canadian cities on a per-capita basis. 

 

Development of an Arts Investment Strategy for Ottawa was initiated in 2005 to respond to these Council directions.  Following extensive research and consultation, an Arts Investment Strategy discussion paper was developed in partnership with the community.  The discussion paper detailed all research to date, and presented potential investment strategies for further community consultation and development.

 

This reports summarizes the seven potential investment strategies that have been identified and developed to date.  Moving forward into 2006, the Department plans to hold a cross-section of multi-sector focus groups in order to gain specific expert feedback from investors, community leaders, business leaders and government representatives on the potential strategies.   Following these focus groups, consultations will be held with the general public in partnership with the community working team and the City’s Arts, Heritage and Culture Advisory Committee with a recommended Arts Investment Strategy to be submitted to Committee and Council in June 2006. 

 

 

RÉSUMÉ

Les employés ont été priés d’examiner le financement des arts par rapport à d’autres villes afin de recommander des modifications qui permettraient à la Ville d’Ottawa de s’aligner sur d’autres villes pour ce qui est du montant des investissements per capita.

L’élaboration d’une stratégie d’investissement dans les arts a débuté en 2005, en réponse à cette demande du Conseil. Après de nombreuses recherches et consultations, un document de discussion sur la stratégie d’investissement dans les arts a été élaboré en collaboration avec la collectivité. Le document de discussion renferme des détails à propos de toutes les recherches effectuées à ce jour et fait état de stratégies d’investissement possibles en vue de la consultation publique et du développement communautaire.

Le présent rapport résume les sept stratégies d’investissement élaborées à ce jour. En 2006, le Service a l’intention d’organiser des groupes de discussion multisectoriels pour obtenir des commentaires précis de la part des investisseurs, des dirigeants de la collectivité, des gens d’affaires et des représentants de l’État en ce qui a trait aux stratégies possibles. Ou organisera par la suite des séances de consultation publique, en collaboration avec l’équipe de travail de la collectivité et le Comité consultatif sur les arts, le patrimoine et la culture de la Ville et on soumettra la stratégie recommandée en matière d’investissement dans les arts au Comité et au Conseil, en juin 2006.

 

 

BACKGROUND

 

On November 27, 2002 and April 23, 2003 respectively, the following motions were carried at City Council:

 

"That staff review once again historical Arts funding for Ottawa in comparison to other cities and recommend changes in Arts funding to bring Ottawa, on a per-capita basis, in line with other Canadian cities and to recommend a timeline to achieve our goal and to present this report to this committee (HRSS) in early 2003." (November 27, 2002)

 

"Whereas arts and heritage policy statements mean little without a funding strategy; be it resolved that the 20/20 Arts and Heritage Plan include an investment direction based on the following:  a) increasing the per-capita funding for arts and heritage on an annual basis until Ottawa's per-capita arts funding is on a competitive basis with the six (6) other large Canadian cities." (April 23, 2003)

 

The Council-approved Ottawa 20/20 Arts Plan included the following policy statement:

"The City will increase per-capita arts funding annually until Ottawa's per-capita arts funding is competitive with the six other large Canadian cities.  The City will also work with partners to develop and sustain municipal, corporate and other public investment in the local arts sector in order to provide adequate and diversified support and resources." (April 23, 2003)

 

Development of an Arts Investment Strategy for Ottawa was initiated in 2005 to respond to these Council directions.  Following extensive research and consultation, an Arts Investment Strategy discussion paper was developed in partnership with the community.  This discussion paper summarized all research to date, and presented potential investment strategies for further community consultation and development.

 

Summary of Research Results

 

The following research studies were completed in 2005:

1.      Detailed revenue/income study of local arts, festival and fair organizations (see summary chart - Appendix A);

2.      Cross-Canada municipal, provincial and federal arts/festival funding per-capita comparison for 2003 (see Appendix B); and

3.      Cross-Canada municipal arts/festival per-capita funding trends since 2003.

 

Detailed Revenue/Income Study

 

This study analyzed revenue data contained in the most recent audited financial statements of the 158 local, not-for-profit arts, festival and fair organizations that applied in 2005 for municipal funding.  Summary results are:

a)      The local arts/festival sector directly generates and spends approximately $40 million in Ottawa collectively on an annual basis.  Indirect spending and economic impact are in addition to this operating total

b)      The total collective revenue generated by this sector comprises earned revenue (42%), private sector and fundraising revenue (26%), provincial and federal government funding (23%), municipal government funding (7%) and other forms of revenue (2%)

c)      In spite of its strong revenue-generating initiatives, the local arts/festival sector posted annual operating deficits of $339,185 for its most recent fiscal year.

 

2003 Cross-Canada Per-Capita Study

 

This study compared 2003 dedicated operating/project funding (not capital funding) invested in the arts/festival sector from municipal government sources, provincial arts funding agency sources, and the Canada Council for the Arts in Canada's seven largest single cities (Toronto, Montreal, Calgary, Ottawa, Edmonton, Winnipeg and Vancouver).  Summary results are:

a)      Among Canada's seven largest single cities, Ottawa ranks last in municipal funding at $3.44 per-capita, last in provincial funding at $2.59 per-capita, and second last in Canada Council for the Arts funding at $3.98 per-capita;

b)      When all of the above government sources are combined, Ottawa ranks last at $10.01 per-capita.  The six other largest single cities rank as follows when comparing combined government funding sources:  Toronto ($22.95 per-capita), Calgary ($24.04 per-capita), Edmonton ($24.39 per-capita), Winnipeg ($24.92 per-capita), Vancouver ($43.64 per-capita) and Montreal ($46.11 per-capita).

 

Arts and Festival Government Funding - Per-Capita Comparison - 2003

City

Combined Municipal, Prov. Arts Funding Agency and Canada Council for the Arts (2003)

2003 Population

Municipal 2003 Per-Capita

Provincial Arts Funding 2003 Per-Capita

Canada Council for the Arts Funding 2003 Per-Capita

Combined Municipal, Prov. Arts Funding Agency and Canada Council for the Arts 2003 Per-Capita

 

Toronto

$59,949,604

2,611,661

$5.13

$6.62

$11.20

$22.95

Montreal

$85,891,612

1,862,608

$5.99

$24.04

$16.08

$46.11

Calgary

$22,175,394

922,315

$3.92

$16.35

$3.78

$24.04

Ottawa

$8,332,764

832,400

$3.44

$2.59

$3.98

$10.01

Edmonton

$16,268,558

667,000

$4.07

$15.22

$5.09

$24.39

Winnipeg

$16,062,989

644,500

$5.01

$10.74

$9.17

$24.92

Vancouver

$24,809,475

568,442

$9.34

$10.73

$23.57

$43.64

 

Cross-Canada Municipal Arts/Festival Per-Capita Trends Since 2003

 

Studies of cross-Canada municipal per-capita arts/festival funding in 2004 and 2005 cannot be completed at this time, since population and funding figures still require final confirmation by several municipalities.  It can be confirmed, however, that, since 2003, there have been substantial increases to arts/festival funding in most major Canadian cities.

 

·        Vancouver City Council approved a $1 million increase to its 2005 cultural grants budget with approval in principle for additional million dollar increases in each of 2006 and 2007. 

·        Toronto increased its arts/festival grants funding by $723,790 in 2004 and by $919,300 in 2005.

·        Edmonton increased its 2005 Community Investment Program Annual Arts and Festival operating funding by $575,000. 

·        In 2003, Winnipeg City Council approved an investment plan, aimed at doubling arts/festival grants funding over a three-year period (increases of $500,000 for each of 2003, 2004 and 2005). 

·        Montreal increased its arts grants funding by $500,000 in each of 2004 and 2005. 

 

Ottawa's Arts/Festival Funding as a Per-Capita Measure (2002 to 2005)

 

From 2002 to 2005, Ottawa's municipal arts/festival funding per-capita measure has increased modestly from $3.64 to $3.67.  The 2005 per-capita measure is interim, and may change very slightly based on the final allocation of funding to arts/festival applicants through the 2005 Cultural Facilities Fund.  This peer-assessed $50,000 fund awards minor capital funding to arts, festival and heritage applicants.  Total dollars awarded to arts and festival recipients will be known by December 2005.   In actual dollars, Ottawa's municipal arts/festival funding budget decreased by $105,069 in 2003, increased by $158,148 in 2004 and increased by $127,000 in 2005 (see chart below).

 

Ottawa Arts/Festival Funding as Per-Capita Measure (2002 to 2005)

Year

Population

Total Arts/Festival Grants

Total Arts/Festival Grants as Per-Capita Measure

 

2002

814,400

$2,967,931

$3.64

2003

832,400

$2,862,862

$3.44

2004

846,0001

$3,021,010

$3.57

2005

859,1002

$3,148,0103

$3.674

1 Based upon the City's preliminary 2004 estimate.  This population figure will be altered as calculations become
  more accurate.

2 Planning and Growth Management Services

3 Applications to the $50,000 Cultural Facilities Fund will be assessed, allocated and disbursed in December 2005.  Final tabulation of specific arts/festival funding can only occur when this is complete, as this funding program allocates to arts, festival and heritage applicants.

4 This is an interim per-capita measure, and may change very slightly based on Cultural Facilities Fund results.

 

Potential Investment Strategies

 

The Arts Investment Strategy discussion paper presents potential investment and leadership strategies aimed at closing the revenue gap for Ottawa's local arts/festival sector, in order to position Ottawa as a competitive and creative City.  These potential strategies can be summarized as follows:

 

Strategy One - Steering Committee

 

Establish a formal steering committee comprised of arts community, political, business and government leaders to:

a)      guide the continued development of an Arts Investment Strategy for Ottawa;

b)      oversee the implementation of Ottawa's Arts Investment Strategy, once approved by Council, including the potential establishment of committees attached to specific strategies; and

c)       assess the feasibility of establishing an arts development body that provides leadership and serves as a steward for Ottawa's local arts/festival sector in the long term.

 

This Steering Committee could provide guidance, direction and support for Ottawa's Arts Investment Strategy, and for the longer-term sustainability of Ottawa's arts/festival/creative sector.  Leadership and advice at a strategic level; promotion and evaluation of progress made; and increased links with economic, environmental and social sectors are potential roles for consideration.

 

 

Strategy Two - Municipal Investment Plan

 

In response to Council motions of 2002 and 2003, approve a ten-year investment plan that annually increases municipal arts/festival funding by $200,000, beginning in 2007, in order to meet outstanding community needs, and until Ottawa's per-capita arts/festival funding is competitive with Canada's six other largest cities.

 

Increased investment on an annualized basis would:

a)      ensure the sustainability of the local arts/festival sector and its direct social and economic impacts by allocating supplemental funding aimed at addressing historical inequities and chronic under-funding;

b)      allow the City to meet urgent, outstanding community needs (e.g. diversity, rural service and program etc.);

c)      enable Ottawa residents to gain affordable access to local quality activity in the literary, media, performing and visual arts;

d)      leverage increased investment from other parties, i.e. other government funders, private sector, foundations, donors etc.;

e)      keep Ottawa's creative talent in Ottawa; and

f)        move Ottawa's funding to a level that is competitive with Canada's six other largest single cities.

 

This longer-term investment plan would be reviewed at the five-year point, and would be attached to the scheduled priorities and strategic directions within the Ottawa 20/20 Arts Plan.

 

Strategy Three - Increased Provincial and Federal Investment

 

Work to encourage increased allocations for Ottawa's local arts/festival sector from provincial and federal funding sources; and to develop a cultural tripartite agreement as initiated by the Cities Secretariat  (Infrastructure Canada) within the context of the 'New Deal for Cities and Communities'.

 

Ottawa's local arts/festival sector is not receiving provincial nor federal government funding that can be considered comparable to the funding received by Canada's six other largest single cities.  Ottawa's local sector appears to be underserved.  Cities that invest more in their arts/festival sector appear to attract more investment from other government levels.  This requires further analysis, discussion and development, in partnership with provincial and federal government agencies and players.  A cultural tripartite agreement within the context of 'New Deal for Cities and Communities' would represent a longer-term sustainable initiative in this regard.

 

Strategy Four - Private Sector Program

 

Develop a private sector program in 2007 with community and business partners that encourages and recognizes corporate sponsorship of the local arts/festival sector.

 

The local arts/festival sector currently generates 26% of its income from private sector and fundraising revenue.  Stronger support and recognition related to contributions from the private sector could encourage increased corporate support.  Momentum related to the recognition of business support for the arts in Ottawa exists in various activities carried out by Arts Ottawa East, Council for the Arts in Ottawa, and other individual arts/festival organizations.  An expanded, comprehensive program in which private sector support is encouraged, officially recognized and rewarded with exposure and profile should be considered.  Such a program might best be developed, implemented and evaluated in partnership with the private sector.


Strategy Five - Stabilization Project

 

Work with the Department of Canadian Heritage and community partners to assess the feasibility of developing an Arts Stabilization Project for Ottawa, aimed at improving the governance, planning, financial and organizational development of the non-profit arts sector.

 

The objective of the Canadian Arts and Heritage Sustainability Program is to strengthen organizational effectiveness and build capacity within arts and heritage sectors.  As part of this program, Canadian Heritage provides grants to Stabilization Projects, who then raise money from other levels of government and the private sector.  A Stabilization Project, in turn, funds eligible arts and/or heritage organizations within a specific geographic area that are willing to undergo fundamental changes related to planning, organizational development, finance and governance.  Stabilization Projects often take on deficit reduction contracts and working capital development contracts for eligible organizations. 

 

Various types of Stabilization Projects have been developed across Canada.  They are administered by independent, non-profit groups that represent the interests of the larger community through the make-up of their boards and through the diversity of their revenue bases.  Federal government funding is available for feasibility work around the development of Stabilization Projects.

 

Preliminary study and discussion related to the feasibility of establishing a Stabilization Project in Ottawa is currently underway with Council for the Arts in Ottawa, the Ottawa Arts Court Foundation and the City of Ottawa as initial representatives.

 

Strategy Six - Increased Cultural Partnership

 

Work with the National Capital Commission (NCC), the City of Gatineau and federal cultural institutions located in Ottawa to develop increased cultural partnership.

 

As Canada's national capital, Ottawa is unique.  The local arts/festival sector must compete with Ottawa's national cultural sector for corporate sponsorship, private donations, fundraising revenue, media attention, audiences and volunteer support. 

 

Tourists and talent flock to other world capitals for their dynamic cultural scenes that mirror the city's unique identity as national and local cultural showcases.  A more integrated approach to Ottawa's cultural duality could serve to benefit both sectors and could help to move Ottawa towards international competitiveness as a world capital.

 

One of the National Capital Commission's mandates/roles is to bring the cities of Ottawa and Gatineau together, and to co-ordinate the role of federal partners.  This coordinating role could serve to spark and move greater cultural partnership forward.


Strategy Seven - Arts Endowment Fund

 

Assess the feasibility of establishing an Ottawa Arts Endowment Fund.

 

The feasibility of establishing an Arts Endowment Fund in Ottawa must be assessed.  There are 24 Ottawa-based arts/festival organizations that already have established endowment funds under the Ontario Arts Foundation's Arts Endowment Program.  In addition, there are other various arts endowment funds already in existence in Ottawa. 

 

The Rich Little Endowment Fund for the Performing Arts was established in 1988 by the former City of Nepean.  The initial investment was $100,000, with an additional $4,000 being contributed to the fund since establishment.  The current yield on investment that is disbursed in funding to the community on an annual basis is approximately $5,000.

 

The Corel Endowment Fund for the Arts was established in 1996 by the Council for the Arts in Ottawa at the Community Foundation of Ottawa-Carleton.  The initial investment was $30,000, with an additional $20,000 being contributed to the fund since establishment.  In 2005, $2,300 (one portion of 2004 annual investment income) was disbursed to the community through this fund.  A second portion of 2004 investment income was reinvested back into the Fund, and a third portion was employed as a Community Foundation management fee.

 

The World Exchange Plaza Endowment Fund for the Performing Arts was established in 1997 by the City of Ottawa, and is administered by the Community Foundation of Ottawa-Carleton.  The initial investment was $300,000, and in 2005, $14,900 was disbursed to the community.

 

The Community Foundation of Ottawa-Carleton also administers several additional endowment funds in support of the arts.

 

A new Ottawa Arts Endowment Fund would, most probably, compete with existing funds and organizations for donations and private sector support.  Significant caution has been expressed by the community on this potential arts investment strategy.

 

CONSULTATION

 

An Arts Investment Strategy community working team was established in April 2005 that includes representatives from Ottawa's arts and festival umbrella organizations, the City of Ottawa's Arts, Heritage and Culture Advisory Committee and discipline-specific leaders.  This working team played an active consultative role during the research phase and contributed directly to the development of the Arts Investment Strategy discussion paper.

 

The discussion paper was distributed in the summer of this year to 350 local, non-profit, arts and festival organizations.  In early 2006, a cross-section of multi-sectoral focus groups will be held in order to gain specific expert feedback from investors, community leaders, business leaders and government representatives on the potential strategies.  Following these focus groups, public consultation sessions will occur in partnership with the community working team, and the City's Arts, Heritage and Culture Advisory Committee.  A report on a recommended Arts Investment Strategy for Ottawa will be submitted to Committee and Council by June 2006.

 

FINANCIAL IMPLICATIONS

 

The City's 2006 draft operating budget contains the following proposed arts funding investments:

 

a)      A Phase Two investment of $80,000 allocated to the Arts Service Agreement Program (approved by Council March 9, 2005).  This program was developed to recognize and invest in six, local, major arts organizations that play a significant partnership role in the delivery and management of City services, facilities and programs.

b)      An additional investment of $80,000 allocated to the Arts Funding Program, representing a 2.1% inflationary increase; and

c)      A one-time investment of $120,000 for the Arts Investment Strategy, to begin to address the sustainability of the local arts sector. 

 

SUPPORTING DOCUMENTATION

 

Appendix A - Revenue Sources - Local Arts/Festival Sector

Appendix B - Arts and Festival Government Funding - Per-Capita Comparison - 2003

 

DISPOSITION

 

Community and Protective Services will implement any directions approved by Council.


Appendix A

 


Appendix B

ARTS AND FESTIVAL GOVERNMENT FUNDING - PERCAPITA COMPARISON – 2003

(A study that compares 2003 dedicated operating/project funding (not capital funding) invested in the arts/festival sector from

municipal government sources, provincial arts funding agency sources, and Canada Council for the Arts in Canada's 7

largest single cities)

 

CITY

Pop 2001

Pop 2003

Mun 2003

PerCapita

# Grants to Ind.

# Grants to Org.

 Prov 03-04

PerCapita

% of Prov. Total

# Grants to Ind.

# Grants to Org.

 CC 03-04

PerCapita

% of CC Total

# Grants to Ind.

# Grants to Org.

Toronto1

2,481,494

2,611,661

13,406,860

5.13

173

429

17,290,453

6.62

58.98%

712

445

29,252,291

11.20

23.22%

439

484

Montreal2

1,812,723

1,862,608

11,148,430

5.99

3

419

44,783,567

24.04

68.99%

860

417

29,959,615

16.08

23.79%

562

551

Calgary3

878,866

922,315

3,611,650

3.92

0

121

15,076,596

16.35

51.81%

177

274

3,487,148

3.78

2.77%

50

62

Ottawa4

774,072

832,400

2,862,862

3.44

60

130

2,153,566

2.59

7.35%

100

86

3,316,336

3.98

2.63%

61

82

Edmonton5

666,104

667,000

2,717,900

4.07

36

138

10,154,836

15.22

34.90%

186

237

3,395,822

5.09

2.70%

38

64

Winnipeg6

619,544

644,500

3,228,655

5.01

64

98

6,923,968

10.74

94.96%

354

104

5,910,366

9.17

4.69%

53

88

Vancouver7

545,671

568,442

5,310,532

9.34

1

181

6,098,394

10.73

55.27%

87

156

13,400,549

23.57

10.64%

217

271

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1 - Toronto - 2001 amalgamation of 7 municipalities

 

 

 

Alberta Foundation for the Arts - 2003/04

 

Canada Council for the Arts - 2003/04

 

2 - Montreal - 2002 merger of 28 municipalities

 

 

 

 

British Columbia Arts Council - 2003/04

 

 

 

 

 

 

3 - Calgary - single city

 

 

 

 

 

Conseil des arts et des lettres du Quebec - 2003/04

 

 

 

 

 

4 - Ottawa - 2001 amalgamation of 12 municipalities

 

 

 

Manitoba Arts Council - 2003/04

 

 

 

 

 

 

 

5 - Edmonton - single city, part of Greater Edmonton (24 municipalities)

 

 

Ontario Arts Council - 2003/04

 

 

 

 

 

 

 

6 - Winnipeg - single city, part of Winnipeg Metro (12 municipalities)

 

 

 

 

 

 

 

 

 

 

 

 

7 - Vancover - single city, part of GVRD (21 municipalities + 1 electoral area)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2001 population figures sourced from 2001 Statistics Canada Census

 

 

 

 

 

 

 

 

 

 

 

 

2003 population figures sourced from municipal planning departments in each city