6.                   SIGN BY-LAW MINOR VARIANCE - 100 BAYSHORE DRIVE

 

DÉROGATION MINEURE AU RÈGLEMENT SUR LES ENSEIGNES – 100, PROMENADE BAYSHORE

 

 

Committee recommendation

 

That Council approve a variance to Sign By-law 2005-439, to permit, on 100 Bayshore Drive, a ground sign with a height of 11 metres instead of eight metres.

 

 

Recommandation DU Comité

 

Que le Conseil approuve une dérogation au Règlement 2005-439 sur les enseignes visant à permettre l’installation d’une enseigne au sol d’une hauteur de 11 mètres, au lieu de la hauteur maximale permise de huit mètres.

 

 

 

 

Documentation

 

1.                  Deputy City Manager’s report, Infrastructure Services and Community Sustainability dated 10 June 2009 (ACS2009-ICS-PGM-0119).

Report to/Rapport au :

 

Planning and Environment Committee

Comité de l'urbanisme et de l'environnement

 

and Council / et au Conseil

 

10 June 2009 / le 10 juin 2009

 

Submitted by/Soumis par : Nancy Schepers, Deputy City Manager

Directrice municipale adjointe,

Infrastructure Services and Community Sustainability

Services d’infrastructure et Viabilité des collectivités 

 

Contact Person/Personne-ressource : Sandra Garnett, Manager/Gestionnaire, Business Integration Services/Services d’intégration des activités, Building Code Services/Direction des services code du bâtiment, Planning and Growth Management/Urbanisme et Gestion de la croissance

(613) 580-2424 x 41544, sandra.garnett@ottawa.ca

 

Bay/Baie (7)

Ref N°: ACS2009-ICS-PGM-0119

 

 

SUBJECT:

SIGN BY-LAW MINOR VARIANCE - 100 BAYSHORE DRIVE

 

 

OBJET :

DÉROGATION MINEURE AU RÈGLEMENT SUR LES ENSEIGNES – 100, promenade bayshore

 

 

REPORT RECOMMENDATION

 

That Planning and Environment Committee recommend Council approve a variance to Sign By-law 2005-439, to permit, on 100 Bayshore Drive, a ground sign with a height of 11 metres instead of eight metres.

 

RECOMMANDATION DU RAPPORT

 

Que le Comité de l'urbanisme et de l'environnement recommande au Conseil d’approuver une dérogation au Règlement 2005-439 sur les enseignes visant à permettre l’installation d’une enseigne au sol d’une hauteur de 11 mètres, au lieu de la hauteur maximale permise de huit mètres.

 

 

BACKGROUND

 

The requested variance is to permit the installation of a new ground sign for the Bayshore Shopping Centre, which would exceed the height limit for a ground sign (see Document 1).  In this case, the requested sign height is 11 metres whereas the by-law allows a sign with a height of eight metres.  This application is a result of the relocation of the existing ground sign related to the expanded transitway located between Highway 417 and the building.  A variance for the current sign was granted by Council in 2002 allowing a sign height of 10.7 metres.

 

DISCUSSION

 

The Department has reviewed the request and is of the opinion that the variance to allow a new sign height of 11 metres for the proposed signage would be acceptable.  There would be little impact to adjacent residential uses as the sign location abuts Highway 417.  The Ministry of Transportation has informed the Department that the proposed sign meets the Ministry’s criteria and guidelines.

 

While the increase requested from the By-law is significant, the applicant was required to relocate as the expanded transitway eliminated the current sign base.  The new sign would be of similar scale to the current sign.  Document 2 illustrates where the new sign will be relocated.  In this case, the signage does not substantially impact on adjacent uses and is not out of character for this area.

 

In light of the above, the Department recommends approval of the requested variance.

 

CONSULTATION

 

In response to the standard circulation to property owners, business and community groups and the Ward Councillor, there were no objections received from the community feedback.

 

LEGAL/RISK MANAGEMENT IMPLICATIONS:

 

There are no legal/risk management implications associated with this report.

 

FINANCIAL IMPLICATIONS

 

N/A

 

SUPPORTING DOCUMENTATION

 

Document 1 - Elevation Plan

Document 2 - Site Plan

 

DISPOSITION

 

City Clerk and Legal Services Branch to notify the applicant, Montreal Neon Signs, Attention: Carlo Paolucci, on behalf of Ivanhoe Cambridge, 1780 Place Martenot, Laval, QC, H7L 5B5 and the local Ward Councillor of Council's decision.  Building Code Services will process the sign permit resulting from the Council direction in accordance with Sign By-law 2005-439.

 

ELEVATION PLAN                                                                                                DOCUMENT 1


SITE PLAN                                                                                                               DOCUMENT 2