Report to/Rapport au :

 

Transportation Committee

Comité des transports

 

and / et

 

Community and Protective Services Committee

Comité des services communautaires et de protection

 

and/ et

 

Council / et au Conseil

 

14 December 2011 / le 14 decembre 2011

 

Submitted by/Soumis par:

Steve Kanellakos, Deputy City Manager/Directeur municipal adjoint,

City Operations/Opérations municipales

 

Contact Person/Personne ressource :

John Manconi, General Manager, Public Works/Travaux publics

(613) 580-2424 x 21110, john.manconi@ottawa.ca

 

City Wide/à l'échelle de la Ville

Ref N°: ACS2011-COS-PWS-0021

 

 

SUBJECT:

safer roads ottawa program

 

 

OBJET :

Programme d’amélioration de la sécurité des routes à Ottawa

 

 

REPORT RECOMMENDATIONS

 

That the Transportation Committee and the Community and Protective Services Committee recommend that Council:

 

1.                  Approve the City’s road safety program, as outlined in the Safer Roads Ottawa Program report and Ottawa’s Strategic Road Safety Action Plan attached as Document 1; 

 

2.                  Approve the planned initiatives for 2012 as described in the 2012 Safer Roads Ottawa workplan attached as Document 2;

 

3.                  Direct  staff to work with the Province to develop a new strategic Road Safety Plan for provincial highways; and,

 

4.                  Direct staff to work with the Federal Government to require vehicle manufactures to include safety features, such as external vehicle detection and anti-roll technology, in all new vehicles sold in Canada.

 

 

RECOMMANDATIONS DU RAPPORT

 

Que le Comité des transports et le Comité des services communautaires et de protection recommandent au Conseil :

 

1.                  d’approuver le programme de sécurité routière tel que présenté dans le rapport du Programme d’amélioration de la sécurité des routes à Ottawa et le plan d’action stratégique de sécurité routière joint en tant que document 1;

 

2.                  d’approuver les initiatives prévues en 2012 indiquées dans le plan de travail de 2012 pour améliorer la sécurité des routes à Ottawa ci-joint en tant que document 2;

 

3.                  d’enjoindre le personnel de collaborer avec la Province pour élaborer un nouveau plan stratégique de sécurité routière sur les routes provinciales; et

 

4.                  d’enjoindre le personnel de collaborer avec le gouvernement fédéral pour exiger que les constructeurs d’automobiles installent des dispositifs de sécurité, tels qu’un régulateur de proximité et une barre stabilisatrice, dans tous les nouveaux véhicules vendus au Canada.

 

 

EXECUTIVE SUMMARY

 

In 2010, there were 38 fatalities and 149 serious injuries on Ottawa roads as a result of traffic collisions. [i] In fact, the numbers tell us that on average, across Canada, six Canadians die in road crashes every day and many more are seriously hurt. [ii]  Internationally, the United Nations and the World Health Organization have developed a program to halt death and injury on the road as part of a Decade of Action for Road Safety 2011- 2020 with a resolution of “improving global road safety”.  Road traffic injuries are a major public health problem and a leading cause of death and injury around the world. It has been estimated that each year nearly 1.2 million people die and millions more are injured as a result of road traffic crashes.

 

Road traffic fatalities and injuries have an enormous impact on the economic and social costs to individuals, families, communities, and governments, particularly in reference to health services.  The need for improving road safety is the responsibility of all levels of government, community partners and individuals, and we will need to work together to achieve the program goal and central theme of Ottawa’s new road safety program:

 

Towards Zero – One fatality or serious injury is one too many.

 

The former Integrated Road Safety Program was developed in 2003 to promote traffic safety and had a reduction target of 22 fatalities and 134 serious injuries by 2010.  Continued mixed results between 2003 and 2010 lead to a program refresh resulting in the Safer Roads Ottawa program.  The new program sets out a bold vision and a new Action Plan that is more comprehensive and responsive to road safety priorities and will help make the “City of Ottawa the safest traffic environment for all”.

 

Safer Roads Ottawa is a joint program between Ottawa Public Health Department, Ottawa Police Services, the Public Works Department and new additions to the program are Ottawa Paramedic Service and Ottawa Fire Services. The new program is based on best practices and an in-depth data analysis, which resulted in the development of 5 Emphasis Areas and 10 Focus Areas. The City program approaches road safety from two different perspectives; i) behaviour/enforcement (driver, cyclist and pedestrian) and  ii) forgiving road design (engineering and mitigation). Two related issues not under City responsibility are Provincial highway safety and vehicle safety through new technology.  Staff are recommending that Council encourage both the Provincial and Federal governments to develop strategies under their respective jurisdictions. This integrated approach starts to shift from the traditional responsibility of road safety resting with the individual and moves to a shared responsibility with every level of government, stakeholders, including road designers/builders and vehicle manufacturers, and all road users. 

 

While developing the program, staff consulted with stakeholders, external partners, road safety agencies, special interest groups and City Advisory Committee representatives through a “World Café” consultation.  Participants provided input around the five emphasis areas:

 

1. Distracted Drivers;

2. Vulnerable Road Users (Pedestrians, Cyclists and Motorcyclists);

3. Aggressive Drivers;

4. Seniors, Youth and Children; and, 

5. Program vision, mission and goal. 

 

The forum allowed stakeholders, partners and special interest groups to engage and have input into the development of the Program.  A total of 28 participants attended representing the various groups.   The public was also asked for input on the Program through both an on-line survey and a phone hotline; a total of 698 people responded.  The input provided from both the stakeholders and the public assisted the City in finalizing the Action Plan. 

 

Through the program refresh and revialization, the new “made-for-Ottawa” program will more aggressively strive to increase road safety in Ottawa.  Among other things, recommendations for improvement include:  the adoption of more impactful messaging practices, implementation of engineering collision countermeasures, such as edge-line rumble strips, the engagement of more community partners and stakeholders, and the exploration of additional sponsorship opportunities.  The adoption of the comprehensive Action Plan, attached as Document 1, will help guide staff in the delivery of the new Safer Roads Ottawa Program. 

 

 

BACKGROUND

 

On June 25th 2003, Council approved  the Integrated Roadway Safety Program (ACS2003-TUP-TRF-0017) with a 3 E approach to improving road safety - Engineering, Enforcement and Education.  Three city departments were partners in the program's delivery – Ottawa Police Services, Ottawa Public Health and the Public Works Department.

 

The Program objective was to enhance existing road safety initiatives, as well as create new and innovative ones through the integration and optimization of available City resources and community partners.  It was recognized that a more coordinated approach to road safety programs and awareness of road safety's importance would help reduce the number of traffic collisions, injuries and fatalities, making Ottawa's roadways safer for pedestrians, cyclists and motor vehicle users.  The strengthening and development of new community partner relationships would also play an important role in the Program's attempt to achieve its objective.  Where possible, the IRSP's initiatives would include all three elements of education, enforcement and engineering methods.  The goal of the IRSP's first phase coincided with and supported a Transport Canada initiative to reduce the number of fatalities and serious injuries by 30 percent by the year 2010.

 

The Program's structure was comprised of three groups made up of the Steering Committee, the Working Committee and  community stakeholders and partners.  The Steering Committee, which included senior representatives from Ottawa Public Health, Ottawa Police Services and the Public Works Department, provided direction and approvals.  The Working Committee took direction from the Steering Committee and helped guide the workplan, which also included representatives from the same three departments.  In addition, extended stakeholders and partners helped support the IRSP initiatives.  This group included  representation from the City's communications department, community partners such as MADD (Mothers Against Drunk Driving), the CAA (Canadian Automobile Association), Young Drivers of Canada, etc., campaign teams, City Advisory Committees, and road safety agencies like Transport Canada, MTO (the Ontario Ministry of Transportation), OPP and RCMP.

 

Various initiatives were developed in support of achieving the overall program objectives and included:

 

·         A monthly campaign-based Selective Traffic Enforcement Program (STEP) that focuses on two traffic safety priorities each month; and,

·         Two major public awareness and enforcement campaigns conducted each year to increase the safety of young drivers, pedestrians and cyclists, and decrease speeding, stop sign running, red light running, distracted driving, deer-vehicle collisions and tailgating.

 

With each of these major campaigns, there was a media component as well as an on-street initiative.  The media or awareness/education piece has included television and radio ads, bus boards, posters, roadside signs and billboards.  The on-street enforcement/education component has included enforcement at high-risk locations, as well as handing out information cards to drivers.  The information cards included traffic collision/injury statistics and tips on how to prevent the particular type of collision/injury in question.

 

Since 2003, annual road safety results were presented to one of the respective standing committees linked to the three city departments invovled in the program: Ottawa Police Services Board, Community and Protective Services Committee and Transporation Committee on a rotating basis.

 

At the May 6, 2009 Transportation Committee meeting, staff presented the annual road safety results.  As a result, questions from Committee members were raised related to the effectiveness of the Program and the inability to reach the goals set out for 2010.

 

Table 1 compares the number of serious injuries and fatalities to the respective targets.

 

 

Table 1

 

 

 

Although mixed results were experienced for both serious injuries and fatalities between 2003 and 2010, downward trends were consistent for serious injuries between 2006 and 2010 and fatalities between 2003 and 2006.  For all results, it is important to note that there are other factors influencing the statistics, including growth in population, registered drivers, vehicles and kilometres of roads.

 

Table 2 below illustrates the distribution of pedestrians, cyclists and motorists and passengers killed or seriously injured in traffic collisions in Ottawa between 2003 and 2010.

 


 

 

Table 2

Distribution of Pedestrians, Cyclists and Motorists/Passenger Fatalities or Seriously Injured in Traffic Collisions

 

    

 

 

Table 2 shows that motorists, passengers, pedestrians and cyclists are all impacted by road safety but that motorists and pedestrians make up the large majority of serious injuries and fatalities.

 

Table 3 illustrates the trends in Ottawa’s traffic fatalities and serious injuries since 1986, per 1,000 population.

 

Table 3

Serious/Fatal Injuries Per 1000 Population

 

The results show a downward trend since 1988 showing that serious injuries and fatalities were on the decline.  Although the last decade shows a significant improvement over the previous one, one fatality or serious injury is one too many.  These results along with the program goal of moving towards zero has triggered a program refresh and revitalization that culminated in the establishment of the new Safer Roads Ottawa Program (SROP).  The new SROP showcases the establishment of new achievable and “made-for-Ottawa” program goals, as well as a new Action Plan that will be more comprehensive and responsive to changing and emerging road safety priorities.  The new SROP is designed to be more effective with concrete initiatives.

 

DISCUSSION

 

A road safety expert was commissioned to conduct a comprehensive review of other jurisdictions that had a similar road safety program to the IRSP.  As a result of the best practices review and direction from the Program's Steering Committee, a number of recommendations were made to improve the effectiveness of the IRSP.

 

Recommendations Arising From Best Practices Review And Steering Committee Input:

 

·         Change the name of the program from Integrated Road Safety Program to Safer Roads Ottawa - the latter connects and resonates better with the goals of the program and the citizens of Ottawa;

·         Use a new program logo/branding to better connect and resonate with the citizens of Ottawa;

·         Change the program approach from 3 E (Engineering, Enforcement and Education) to 4 E (Engineering, Enforcement, Education and Emergency Response). - Emergency Response recognizes our partners in Fire and the successes they are having as first scene responders using new techniques and rescue approaches.  As well, Paramedics Services are using new clinical approaches and specialized medical care on scene, which are saving lives and reducing critical injuries.  The State of Minnesota for example has a similar 4 E approach to their road safety program with successful results;

·         Adopt more impactful messaging practices - jurisdictions such as Australia and the United Kingdom have successfully introduced such messaging during recent years;

·         Assess opportunities to better integrate with existing programs i.e. Red Light Camera Program, School Zone Traffic Safety Program, Pedestrian Safety Evaluation Program, etc.;

·         Engage more road safety partners and stakeholders in the planning process of major campaigns;

·         Develop more strategic and overarching metrics to measure the Program's success - not just the use of empirical data.  Data should include Traffic Collision, Injury and Fatality Data, Ottawa Police Enforcement Data, Burden of Injury in Ottawa Reports, the Rapid Risk Factor Surveillance System, Ontario Student Drug Use and Health Surveys, the National Ambulatory Care Reporting System and MTO Graduated Licensing Data;

·         Build roads that are more forgiving to human driving error;

·         Encourage car manufactures to leverage smart technology to make vehicles safer (ie: prevent vehicles from rolling over); 

·         Expand the implementation of engineering collision countermeasures - not just the use of signs and pavement markings;

·         Increase the coordination of available City and Police resources in terms of road safety;

·         Explore additional sponsorship opportunities;

·         Increase the complement of community partners;

·         Increase the comprehensiveness and effectiveness of the initiatives; and,

·         Develop a new program vision, mission and overall goal that is made-for-Ottawa and more consistent with current trends among other jurisdictions.

 

As part of the program refresh conceptualization, the following program vision, mission and overall goal are recommended:

 

Vision – The City of Ottawa is the safest traffic environment for all.

 

Mission – A leading community partnership committed to preventing or eliminating road deaths and serious injuries for all people in the City of Ottawa, through culture change, community engagement, and development of a sustainable safe transportation environment.

 

Goal – Towards Zero.  One fatality or serious injury is one too many. 

A "Towards Zero" approach is being adopted in many jurisdictions as a recognized goal for transportation safety for all road users.

 

The original program goal of 30 percent reduction in fatalities and serious injuries by 2010 was adopted from Transport Canada's vision and was not based on the City's experience.  The new program goal of Towards Zero speaks to the fact that one fatality or serious injury cannot be tolerated.  This is in-line with Transport Canada’s new Road Safety Strategy 2015 in that it is based on best practices, flexible, takes a holistic approach and does not set hard percentage-based goals.     

 

It is also important to note that in addition to the City’s overall program goal of Towards Zero, the program’s evaluation component includes sub-goals and performance measures that have been identified for each area of focus in the Action Plan.

 

The first campaign will be launched in the spring of 2012 and will include a high impact video to stress the importance of safer roads.  The video is included in the 2012 workplan, supporting document 2.

 

Safer Roads Ottawa Action Plan

 

As part of the program refresh conceptualization, data and the analysis thereof were used to determine potential road safety priorities for Ottawa that would form the basis of a made-for-Ottawa Action Plan.  For the most part, traffic collision, injury and fatality data were reviewed and analyzed by the Working Committee to determine the Program’s priorities.  This data was collected by the Ottawa Police, OPP and RCMP and analyzed and reported on by the Public Works Department.  The Action Plan also takes into account the past five years of experience and performance, and looks to the future for upcoming escalating priorities i.e. young drivers, senior drivers, etc.

 

The recommended detailed Action Plan, attached as Document 1, includes the identification of the following four broad focus areas and sub-focus areas:

 

1. Distracted driving (14%)

·         Non-intersection single vehicle collisions (20%)

 

2. Vulnerable road users (43%)

·         Pedestrians (25%)

·         Cyclists (9%)

·         Motorcyclists (9%)

 

3. Aggressive driving (49%)

·         Right angle collisions (12%)

·         Turning movement collisions (13%)

·         Speed-related collisions (10%)

·         Rear-end collisions (7%)

 

4. Age-specific issues (34%)

·         Young drivers – ages 16-24 – (26%)

·         Senior drivers – over age 64 – (6%)

·         Children – under age 10 – (2%)

 

Percentages are offered to compare the relative significance of each focus area and sub-focus area in terms of serious injuries and fatalities that occurred on Ottawa roads between 2005 and 2009.  For example, 25 percent of those killed or seriously injured on Ottawa roads between 2005 and 2009 were pedestrians, 45 percent of serious injuries and fatalities on Ottawa roads between 2005 and 2009 were attributable to aggressive driving, etc.

 

When reviewing the numbers, it is important to note that the 14 percent assigned to distracted driving is not a true reflection of the problem of distracted driving, as the numbers for distracted driving are thought to be underreported.  Non-intersection single vehicle collisions are included with distracted driving because many roadway departures are due, at least in part, to distracted driving.  Police estimate that as many as one-third of Ottawa's total collisions are due to distracted driving.

 

Using the data sources mentioned above, the comments received during the community consultation, and following the 4 E model, staff have developed a new Action Plan with recommendations designed to assist the City in meeting the program mission, goal and objective.

 

The recommended Action Plan includes the participation of various City departments, community partners and road safety agencies.  For each emphasis area/focus included in the Action Plan, a sub-goal, definition, scope of the problem, performance measures, high collision locations and data summary is provided.  Initiatives and interventions to be undertaken are also listed.  For each initiative and intervention, the lead and supporting agencies involved/responsible are indicated.  Descriptions of the actions are also included.

 

A tool identified in Smartrisk's Canadian Injury Prevention Curriculum will be applied to establish the priority ranking of the focus areas included in the Action Plan and timing/sequence of the roll-out of the specific emphasis areas over the next several years.   Based on the timing of the new program, initiatives for 2012 have been identified as described in the 2012 Safer Roads Ottawa workplan attached as Document 2.

 

 

Need for a New Provincial Strategic Road Safety Plan

 

A new Province of Ontario strategic plan to reduce traffic fatalities and serious injuries on its highways is needed.  In a multi-jurisdictional city such as Ottawa, this would better allow the City of Ottawa to work collaboratively with the Ontario Ministry of Transportation, National Capital Commission, OPP and RCMP in addressing road safety priorities of mutual interest.  In other similar jurisdictions, this level of government takes the lead in terms of funding, strategies, coordination, etc.  A proactive example of this is the State of Minnesota’s “Towards Zero” strategic Road Safety Plan.

 

Further, locations along 400-series highways within City of Ottawa limits are listed as high collision locations in some of the priority areas identified for focus in the attached Action Plan.

 

Financial Implications

 

Currently, the annual budget for the Program is $220,000.  Although the report has no financial implications in the 2011 budget, the program needs will be reviewed annually and any budget implications will be identified as part of the budget process.

 

The Program is funded by Ottawa Public Health, Ottawa Police Services, Ottawa Fire Service, Ottawa Paramedic Services and the Public Works Department.  No changes are recommended to their respective annual Program funding commitments at this time.  One full-time equivalent is funded through the Program.  No staffing changes are required at this time.

 

The Program has community sponsorship potential.  Revenues could be generated as a result.

 

Evaluation

 

Evaluation is a key element to be introduced in the new Safer Roads Ottawa Program.

 

In addition to the overall program goal of Towards Zero, sub-goals and performance measures have been identified for each area of focus in the Action Plan.  The evaluation of each focus area will ensure that the Program continues to be effective.  Fatality, serious injury, injury and collision data, as well as Public Health, Police enforcement data, Fire response data and Paramedic clinical information will be used to evaluate each focus area.  The Corporate Communications Department is also recommending evaluation mechanisms such as pre and post-implementation surveys and feedback monitoring.

 

Communications

 

Appropriate messaging, the use of appropriate social marketing techniques and the successful identification of high-risk target groups are key elements of any awareness program like the Safer Roads Ottawa Program.

 

In terms of individual campaigns, specific and targeted messaging will be developed for each campaign.  Social marketing elements may include: media components such as radio and television ads, social media, bus boards, posters, articles in community papers, articles in physicians’ newsletters and the development of videos.  Several data sources, in particular the City’s traffic collision, injury and fatality data, Police enforcement data and Public Health survey data, will be used to identify target groups.  Staff will also consult with key community partners to develop and implement the various Action Plan initiatives.

 

For each major campaign, a Communications Plan will be developed and will include the following components:

 

·         Situation analysis and environmental scan;

·         Campaign goals and objectives (including outcomes);

·         Target audiences;

·         Communication objectives;

·         Strategic approach;

·         Key messages;

·         Communication tactics, i.e. method of information dissemination (earned media and paid advertising);

·         On-street education and enforcement plan;

·         Expected outreach;

·         Work plan;

·         Sponsorship opportunities;

·         Budget; and,

·         Evaluation. 

 

 

RURAL IMPLICATIONS

 

Major campaigns, which include on-street education and enforcement, are conducted city-wide.  The implementation of engineering collision countermeasures, such as edge-line rumble strips and the grading of gravel shoulders will be conducted in rural locations.

 

 

CONSULTATION

 

In order to engage as many residents and interest groups as possible, the consultation process provided three levels of engagement:

 

1.      An online survey was developed and promoted in paid newspaper ads, direct correspondence with stakeholder groups, media interviews, and in Public Service Announcements.  This survey asked participants to provide feedback on the importance of the focus areas and 4 E approach of the IRSP.  The survey was available on the City’s website from June 16, 2011 until June 26, 2011.  694 people responded to the online survey.

 

2.      A half-day consultation process known as a “World Café” was held for the City’s key partners, stakeholders and interest groups.  These individuals were contacted directly by the City and asked to participate in this innovative consultation process.  The World Café was held on June 20, 2011.  Participants included stakeholders, external partners, road safety agencies, special interest groups and City Advisory Committee representatives.  A total of 28 participants attended representing the various groups.  The event kicked off with a presentation including background on the IRSP Program and actions taken to date, and followed with individual workshops focused on the four focus areas and the program vision, mission and goal.  The event allowed stakeholders, partners and special interest groups to engage and have input in developing the new program and assisted the City in finalizing the Action Plan.

 

3.      A road safety phone hotline was established to allow interested persons to provide comments on the road safety strategy.  This tool was initiated in order to allow persons who did not have time to complete the online survey to still have an opportunity to comment on the program.  This tool was also available to those who did not have access to a computer.  The hotline was operational from June 16 until June 26.  Four people provided input via the phone hotline.

 

In general, there appeared to be a common agreement amongst most respondents that road safety continues to be an issue requiring a coordinated approach, and that the identified focus areas are appropriate for inclusion in the revamped program.  Overall, the input received through the various consultation methods supports the emphasis on distracted drivers, vulnerable road users, aggressive drivers and seniors, youth and children as well as the goals, vision and mission of the Safer Roads Ottawa Program. 

 

According to the on-line survey results, aggressive drivers and distracted drivers are considered to be the most critical area for improvement by most respondents, although vulnerable road users and seniors, youth and children were also ranked high by those who completed the on-line survey.  When respondents were asked to identify the most effective strategies to deal with aggressive drivers and distracted drivers, most indicated that enforcement was most effective followed by education, engineering and emergency response.  When respondents were asked to identify the most effective strategies to deal with vulnerable road users and seniors, youth and children, the majority indicated that education was the most effective followed by enforcement, engineering and emergency response.

 

The detailed summary report on the entire consultation process is attached as Document 3.  The full results of the consultation process are on file with the City Clerk’s office.

 

The following provides an overview of comments received through the consultation process:

 

Distracted Drivers

·         A campaign should be conducted comparing alcohol use to distracting technologies. 

·         The best deterrent for distracted driving is police enforcement.

·         The program should consider educating about distracted driving at the elementary school level – just before children get their first cell phone. 

·         Consider opportunities for insurance companies to become involved by offering positive incentives.

 

Staff comment: Linking distractions to impairment will be considered as a potential communications tactic when planning the distracted driving campaign.  Community partners, such as the Ottawa Safety Council, will be consulted to determine how best to reach children on the dangers of distracted driving.

 

Vulnerable Road Users (pedestrians, cyclists and motorcyclists)

·         Cycling is a major area of concern.  There needs to be more attention given to cycling safety, and there needs to be more driver education emphasizing that cyclists have as much right to be on the roads as motorists.

·         Keep bikes off sideways through separation between sidewalks and roadways. 

·         More police enforcement is needed to enforce the rules of the road for pedestrians.

·         Education is needed for cyclists and drivers. 

·         Need to focus on education for children.

 

Staff Comment: Pedestrians, as vulnerable road users, must be mindful of their safety at all times.  Bicycles are vehicles as defined by the Ontario Highway Traffic Act and therefore not permitted on sidewalks. Education and enforcement will be major components of these campaigns.

 

Aggressive Drivers

·         Photo radar enforcement is needed. 

·         Need to focus the key messages on the target age groups

·         Training, especially for young drivers, would be beneficial, including defensive driving, relevant laws, etc.

·         Zero tolerance should be considered.

·         Partner with stakeholders such as service clubs to help share the messaging.

·         Combine the issues of aggressive driving and vulnerable road users by focusing on driver behaviour at intersections. 

 

Staff Comment: Municipalities, including the City of Ottawa have requested that the Province amend the Ontario Highway Traffic Act to allow municipalities to implement photo radar with no success to date.  This effort is ongoing.   

 

Various communication key messages will be developed for the different target audiences.  City will partner with stakeholders to target the communications. 

 

Seniors, Youth and Children

·            Education is the key for campaign items tailored to various target audience age groups. 

·            Graphic, hard-hitting videos are needed on YouTube. 

·            Sessions are needed to help install child car seats and need to identify the place to go for these clinics. 

·            Need information translated in multiple languages to reach many multicultural groups, and provided at various locations throughout the community. 

 

Staff Comment - Graphic, hard-hitting videos through the use of various social media channels as a communications tactic will form part of the Safe Young Drivers Campaign.  As part of the campaign directed at children, efforts will be made to help increase the number of community-based child car seat inspection clinics offered.  Efforts to help increase the promotion of these clinics will also be made. 

 

Education will be a major component of these specific campaigns, including the delivery of material in multiple languages.

 

All comments received through the consultation process will be reviewed and considered as part of the overall planning of each campaign.  

 

In addition, the program highlights were presented to the Pedestrian and Transit Advisory Committee in October and overall support was received for the program.

 

 

NEXT STEPS

 

This report is also being tabled at upcoming meetings of the Ottawa Board of Health and the Ottawa Police Services Board.

 

 

LEGAL IMPLICATIONS

 

There are no legal impediments to the implementation of the report recommendations.

 

 

RISK MANAGEMENT IMPLICATIONS

 

There are no risk management impediments to the implementation of the report recommendations.

 

 

CITY STRATEGIC PLAN

 

Transportation Priority Objective 1 – “Improve the City’s transportation network to afford ease of mobility, keep pace with growth, reduce congestion and work towards modal split targets.”

 

“Continual improvements to Ottawa’s transportation network will be made to alleviate problem areas of safety, reduce congestion and its negative environmental impacts, provide connections for the efficient movement of goods, and connect communities.”

 

 

TECHNICAL IMPLICATIONS

 

There are no technical implications associated with this report.  

 

 

FINANCIAL IMPLICATIONS

 

The annual budget for the program is $220,000 provided by Ottawa Public Health, Ottawa Police Services, Ottawa Fire Services, Ottawa Paramedic Service and the Public Works Department.  The report has no financial implications in the 2012 budget, however the program needs will be reviewed annually and any budget implications will be identified as part of the budget process.

 

ACCESSIBILITY IMPACTS

 

The Road Safety Action Plan provides for the enhancement of the program to install additional countdown pedestrian signals and audible signals and to promote the Pedestrian Safety Evaluation Program, which includes accessibility measures.

 

 

SUPPORTING DOCUMENTATION

 

Document 1 – Road Safety Action Plan (Distributed separately and held on file with the City Clerk)

Document 2 – 2012 Safer Roads Ottawa Work Plan

Document 3 – Road Safety Forum Input and Survey Results Summary

 

 

DISPOSITION

 

Upon approval, the Safer Roads Ottawa Program Working Committee will begin to implement the Action Plan attached as Document 1.



[i] Transport Canada statistics at http://www.tc.gc.ca/eng/roadsafety/menu.htm

[ii] United Nations Road Safety statistics at http://www.who.int/roadsafety/decade_of_action/en/