Wordmark
The foundation of the new look is the Ottawa Wordmark. It will be used frequently: on outdoor signs, vehicles, advertising and printed materials, uniforms and souvenirs, and will be the most commonly used visual element by the City of Ottawa. The focal point of the logo is a stylized O formed by three streamers which come together, symbolizing unity and harmony and working together towards a common goal. It suggests energy and motion, reflecting the vibrancy of our city as well as its economic and business strengths - a city that's innovative and on the leading edge. The shape of the streamers is reminiscent of a maple leaf and a hint of local architecture, while the colours blue and green - most frequently chosen by the public - remind us of the parks, green space and waterways that surround us. The Wordmark will be the main identification tool used by the City of Ottawa. It will be the most commonly used visual element by the City of Ottawa and most visible to the community. Its main objectives are to: clearly identify the programs, services and facilities provided through municipal tax dollars, and present a unified image to the public. This includes and is not limited to the following: all stationery and forms; all publications; newspaper advertisements; facility and other asset signs; staff identification/uniforms; souvenirs; vehicles; and, electronic usages. Wordmark UsageCouncil and city committees, city departments, and wherever possible, boards, funded by City of Ottawa ratepayers must use the Wordmark. The following broad parameters must be observed when using the Wordmark:
Colour models and application standards of the Wordmark are detailed in the Visual Identity Manual kept up-to-date by Client Services and Public Information (CSPI). Any requested variation on the standards must be presented to the Director of Client Services and Public Information or designate for review and decision. |
W3000860